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The Effect of Visual Merchandising on Customer Attraction
Alnabilsi, Reem
Alnabilsi, Reem
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Abstract
The purpose of this study is to demonstrate the value of visual merchandising to business owners and managers of ongoing or planned initiatives, as well as the extent to which it may boost customer acquisition and draw them inside the store. Additionally, being aware of how visual merchandising may affect a customer's sensory perception and psychological conduct. The accomplishment of these study goals makes visual merchandising a crucial tool for marketing and drawing clients to new ventures and enterprises. As for ongoing initiatives, visual merchandising may help them advance. Additionally, developing fresh approaches to visual merchandising that are appropriate for the modern day and generation.