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Financial Literacy and Fintech Adoption Driving Sustainable Firm Performance in Saudi Arabia
Maswadi, Atheer
Maswadi, Atheer
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Abstract
This study explores the relationship between financial literacy, fintech adoption, and
sustainable firm performance in Saudi Arabia. As fintech becomes a central part of the
modern digital economy—improving financial services, increasing efficiency, and enabling
faster transactions—its successful implementation depends largely on the financial
knowledge of managers. Limited financial literacy can prevent firms from adopting fintech
effectively, which may reduce their ability to achieve long-term growth and competitiveness.
The purpose of this research is to examine how financial literacy influences fintech adoption
and how these two factors together contribute to sustainable firm performance. A quantitative
approach was used, and data was collected through a structured questionnaire distributed to
managers and financial officers in Saudi firms. The data is analyzed using descriptive
statistics, correlation, and regression analysis to identify the strength and direction of the
relationships among the variables.
The study is expected to provide valuable insights into how financial literacy supports digital
transformation and sustainability efforts within Saudi organizations. The findings will also
help policymakers, educators, and business leaders develop strategies to strengthen financial
education and encourage effective fintech integration in alignment with Saudi Vision 2030.
Overall, the results highlight the essential role of financial literacy in enabling firms to use
fintech tools confidently and efficiently. When combined, financial literacy and fintech
adoption improve organizational decision-making, transparency, and long-term performance.
This research contributes to existing literature by linking these three areas and offering
practical recommendations to support future digital and sustainable development in Saudi
Arabia.